When Hillary Clinton speaks, it's usually with a fairly midwestern sounding, politician's accent. Which makes sense — she is from Illinois originally, and a politician.
"American families have basically done whatever it took to make it work," Clinton said.
But Clinton's accent has come under scrutiny multiple times. The changes usually aren't as overt as this clip that drew criticism in 2007.
"I don't feel no ways tired," Clinton said.
Or even this speech after Clinton won Puerto Rico in the 2008 primaries.
"Te quiero Puerto Rico," Clinton said.
This week, Clinton's accent change was more subtle.
"I'm aware I may not be the youngest candidate in this race, but I have one big advantage: I've been coloring my hair for years," Clinton said.
She seemed to slip in and out of a southern drawl during a campaign stop in Columbia, South Carolina.
She is married to a southerner, which might account for the accent change. But some hinted at a more sinister motivation.
"Clinton is being mocked for putting on a Southern accent," Al Jazeera reported.
"Why is she doing a Southern accent? What was that? Is it me? Was she doing a Southern accent? What was that? Not only the hair thing. She's in South Carolina so she threw the accent in there?" said Fox Business' Melissa Francis.
Maybe she was pandering, or maybe she was actually unaware of it. New York Magazine points out, "More than a decade of research ... has shown that people like you more when you start to talk like them ... There's also evidence that people mimic speech and behavior patterns when they're trying to convey a particular message."
Whichever it was, you can be sure the next time Clinton is campaigning in the South, people will be listening closely to her accent.
This video includes images from Getty Images.