When salons unplugged the hair dryers and flat irons, and the pandemic compelled Tennessee to send stylists home, licensed cosmetologist De'quoia Freeman found herself moving full speed into an untraditional business.Freeman launched a mobile salon called Culture Hair Design. Her pursuit began in March 2020.“That's when everyone went home. I was really scared — where am I going to get money?” Freeman said.“It started with a dream,” she explained. “I was on a bus, and I was driving it and I was just like pulling up to the clients.”After Freeman woke up, she researched mobile salon requirements and soon she was arms deep into her project.“I took a leap of faith because I knew that I couldn't work, but I still needed to get to my clients. So, I took all my savings out and I bought this mobile camper. And I just started building every day,” Freeman said.Freeman says this was always her calling.“I feel like I was on the front line, and taking that risk factor. I really feel like it was necessary, though, because we love our hair,” she said. “Think about it; it gives us confidence. When our crown is feeling good, we're feeling good.”Freeman says she has plans to expand by helping a variety of clientele, including the homeless. “You never know what the future may come. I’m mobile, so I can go anywhere,” said Freeman.When those salon lights were allowed to come back on, Freeman decided to keep her business rolling. And she has no plans on stopping.
Woman's Mobile Hair Salon Offers Look Into Front Lines Of Pandemic
When salons shut down in the pandemic, De'quoia Freeman of Tennessee launched a mobile hair salon.
Posted at 2:14 PM, Mar 09, 2022
Copyright 2024 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
-
An abortion rights initiative in South Dakota receives enough signatures to make the ballot
10:46 PM, May 01, 2024 -
Oregon man kills nearly 18,000 threatened salmon by pouring bleach into their tank
10:28 PM, May 01, 2024 -
Severe storms set to lash southern Plains states Wednesday night, bringing risk of tornadoes
10:18 PM, May 01, 2024
-
Rep. Marjorie Taylor Greene vows to force a vote next week on ousting House Speaker Mike Johnson
10:08 PM, May 01, 2024 -
Former Florida State quarterback Marcus Outzen dies at 46 of rare disorder
9:56 PM, May 01, 2024 -
Why do we celebrate Asian American and Pacific Islander Heritage Month?
9:31 PM, May 01, 2024