Every year, companies put up millions of dollars for 30 seconds of airtime during the Super Bowl, and 2016 is no different. (Video via Marmot)
Here are the best prereleased ads and teasers — so far.
In its teaser, Bud Light brought in comedians Amy Schumer and Seth Rogen for a "Bud Light Party" — likely eluding to similar over-the-top parties of Bud Light-past. Anheuser-Busch InBev is the only beer company allowed to run commercials during the big game so get used to seeing more than a few of them.
Shock Top, owned by Anheuser-Busch, features its usual edgy orange with "Silicon Valley" actor T.J. Miller. The two will almost definitely exchange words on gameday.
Quite honestly, we don't know what to expect from Mountain Dew. A human baby, a dog and something else fused together? Who knows. We'll have to wait until Sunday.
Small business Death Wish Coffee Company won itself a free Super Bowl ad thanks to a QuickBooks contest. That will save them about $5 million, and the ad looks pretty solid.
And we can't get over the Pokémon commercial. We're not sure if this is the final ad or simply a teaser for something bigger, as many Easter eggs throughout the vid allude to, but we're happy to see the nostalgic characters once again.
Super Bowl 50 between the Denver Broncos and the Carolina Panthers takes place Feb. 7.
