How do you get wary customers to try your new breakfast sandwich? Give it away.
With the World Series in full swing, Taco Bell is running a promotion to give away free A.M. Crunchwraps if a Kansas City Royal or a New York Met steals a base.
And sure enough, during the bottom of the sixth in game one, Royals outfielder Lorenzo Cain stole second, earning everyone in America a free Taco Bell breakfast.
According to a USA Today reporter, Cain said after the game: "I need my Taco Bell before bed. Who wants Taco Bell? It's on me."
Now don't head to your local Taco Bell just yet. You'll have to go on Nov. 5 after the World Series is over.
And considering both teams combined for 16 stolen bases this postseason, it was only a matter of time until Taco Bell gave away free food.
This video includes images from Getty Images.