Every American will recognize this famous symbol— the golden arches of fast food... aka McDonald's.
Those golden arches turned to turquoise at one McDonalds in Arizona. Apparently, gold doesn't match the cityscape well enough.
"Somebody up there said that the golden doesn't work right with the color scheme of Sedona."
"Wow." (Video via KSAZ)
As you can imagine, not everyone is a fan. The turquoise arches made it on Fox News' segment, "The Good, The Bad and The Ugly." This story was categorized as "The Ugly." Not surprising.
"Strict regulations in Sedona, Arizona prevent buildings from ruining views of the desert. Hm."
As Mental Floss reports, government officials thought the yellow would contradict the scenic red rock.
A writer for the Santa Barbara Independent might have summed it up best: "Leaders wanted no vulgar, ticky-tacky, pseudo-gold conflicting with the warm glow from Mother Nature's buttes, mesas, and towering cathedral-like mountains."
Although this is being hailed as the only McDonald's with turquoise arches in the world, there are other McD's with interesting architecture.
A Las Vegas McDonald's has a huge arch and a sign sparkly enough to be a chandelier in the Trump Hotel.
There's also this one in New York's Hyde Park, which puts a unique spin on McDonald's trademark sign.
And finally— there's this one in Utah, where the arches literally go through the building.
But if you're looking for the turquoise arches, you can only find those in Sedona.
Twitter users who visit the location have been snapping pics of the new coloring — making sure to call out its notoriety in their statuses.
This video has photos from Getty Images / Joe Raedle, Big slick69, versello / CC BY NC ND 2.0, Roadsidepictures / CC BY NC 2.0, Chung Chu / CC BY NC ND 2.0 and arbyreed / CC BY NC 2.0.