Beijing's Olympics Close, Ending Safe But Odd Global Moment
Beijing's 2022 Winter Olympics came to an end Sunday, sending the planet's most global sporting event off to the West for the foreseeable future.
LEARN MOREBeijing Winter Olympics: Smallest Viewing Audience On Record
The Games averaged a total of just 11.4 million viewers each night but streaming and digital platforms had the highest viewership ratings on record.
Beijing Winter Olympics: Smallest Viewing Audience On Record
Natacha Pisarenko / AP
February 22, 2022
An average of 11.4 million viewers tuned into the NBC broadcast of the Beijing Winter Olympics each night. That's the worst ratings on record for the Olympic Winter Games and a 42% drop compared to the 2018 Winter Games.
However, the Beijing Games did have the largest streaming audience on record with viewers on NBC streaming and digital platforms.
NBC bought the American rights to air the Olympics through 2032 for $7.75 billion.
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