Bob Barker, the iconic host of the popular television show "The Price Is Right" and a beloved fixture on the small screen for nearly four decades, has passed away at the age of 99.
His longtime publicist, Roger Neal, tells the Associated Press that Barker died at his home in Los Angeles on Saturday morning.
"I thank you, thank you, thank you for inviting me into your home for more than 50 years," Barker told his audience when he retired in June 2007.
Barker started his career as a radio host before starting his journey as a TV host in 1956 on the game show "Truth or Consequences."
In 1972, Barker started as a host on "The Price Is Right" on CBS, which would go on to claim the title of television's longest-running game show.
“"We lost a beloved member of the CBS family today with the passing of Bob Barker. During his 35 years as host of THE PRICE IS RIGHT, Bob made countless people's dreams come true and everyone feel like a winner when they were called to 'come on down,'"CBS said in a statement. "In addition to his legendary 50-year career in broadcasting, Bob will be remembered as a dedicated animal rights activist. Daytime television has lost one of its most iconic stars."