Comcast's 'Watchable' Service Aims To Curb Cord-Cutters
Comcast's new video service is pitted against efforts from Facebook and Google in the battle for digital ad dollars.
The latest effort to engage viewers in an increasingly digital world is here.
Comcast announced Tuesday the beta launch of Watchable. It's an app, a stand-alone website and a tab on Comcast's X1 set-top box. The company says it's a way for viewers to find professional short-form videos.
Thirty online network partners — including Buzzfeed, Vice and Newsy — will provide content for the site.
A Comcast executive said, "We want to continue to connect creators of compelling content with viewers who want to be entertained."
Variety reports content creators will receive a 70 percent share of video ad revenue from the app. That's a sweeter return than the 45 percent revenue share creators get from YouTube and Facebook.
Comcast also gets a slice of that ad revenue and hopes to retain customers who might otherwise be tempted to cut the cord.
Comcast joins other online giants in the fight for digital video ad dollars. Recently, Facebook and Google have upped the ante.
Comcast says it wants Watchable to evolve over time, becoming more personalized with options to share content with friends.
This video includes images from Getty Images.
20-year-old founder of 'major hacking forum' arrested
A 20-year-old was arrested for operating a online forum where hacked personal information was allegedly being sold.
Many prominent Twitter accounts could lose blue checkmarks
Blue checkmarks will still appear on Twitter, but users will now be charged $8 a month if they want to keep their check.
Are video games contributing to gambling problems?
Experts say the legalization of gambling, especially in mobile settings, is leading to a blurrier line between that and video games.
Sen. McConnell released from inpatient rehab facility after fall
The 81-year-old Kentucky senator will work from home for a few days while he continues to recover.
Hundreds gather for Donald Trump rally at Waco airport
Local authorities say they expect about 10,000 people at the rally.
Putin says Russia will station tactical nukes in Belarus
Russia used the territory of Belarus as a staging ground to send troops into Ukraine, and Moscow and Minsk have maintained close military ties.