Cyber Monday Breaks Records As Shoppers Flock To Their Smartphones
This year's Cyber Monday is expected to break records with nearly $3 billion in sales. But it could have been a lot more.
This year's Cyber Monday is projected to beat records as more Americans are shopping from the comfort of their homes in addition to battling the Black Friday masses. (Video via Walmart)
Digital firm Adobe tracked the number of online sales on Monday and they expect that 2015's Cyber Monday totals will be up 12% from last year. Shoppers are expected to shell out nearly $3 billion.
But it could have been a lot more. Adobe reports online shoppers received the dreaded "this item is no longer in stock" message for 13 out of every 100 items.
And some retailer's websites couldn't keep up with the web traffic. Shoppers had a hard time reaching Target, Victoria's Secret or Neiman Marcus's websites, to name a few, because their servers couldn't handle the number of visitors. (Video via CNBC)
And that could be because shoppers are accessing the websites in more ways than ever before. Cyber Monday was more like Mobile Monday this year, with Walmart.com reporting 70% of its traffic came from smartphones and tablets. (Video via Target)
But it wasn't just Cyber Monday that got people to shell out the big bucks. Adobe reported that over Thanksgiving weekend, shoppers spent $11 billion, up 15% from last year.
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