Facebook Tests 'Satire' Tag To Protect Users From The Onion

Facebook has been testing a feature to mark parody articles as "Satire" on their users' news feeds.

Facebook Tests 'Satire' Tag To Protect Users From The Onion
Spencer E Holtaway / CC BY ND 2.0

Quick quiz: how many of these headlines can you recognize from the week's news?

"A local man feels even lazier when he thinks about how much ISIS has accomplished this year; a police officer doesn't see a difference between black and light-skinned black suspects; and a weak-willed termite eats a whole log in one sitting."

So obviously, none of those were real stories. They were all inventions of the venerable parody news outlet The Onion, purveyors of the finest snark since 1988. But, of course, you knew that.

Unfortunately, there are several people around the web who aren't as discerning. It is for the sake of those poor unfortunates that Facebook is developing a new feature: a "Satire" tag.

First spotted by Ars Techinca, the tag clearly flags any Onion headline which shows up in your News Feed as "[Satire]," though the feature doesn't apply to every parody article just yet.

A Facebook rep confirmed the news to Ars Technica, saying "We received feedback that people wanted a clearer way to distinguish satirical articles from others in these units."

That "feedback" is perhaps best exemplified at the blog Literally Unbelievable, which curates a fascinating and bizarre collection of Facebook users who haven't got the joke. If you're looking for misdirected shock and outrage at its best, treat yourself to a dip in those archives sometime.

Perhaps there's something endearing about the misplaced emotions of people who take The Onion all too seriously, because a lot of the coverage about this change has a slightly downcast feel. 

‚ÄčTechradar claims "Facebook is dealing a crippling blow to the art [of satire]" with this change, while Engadget writes"maybe you should be made fun of if you actually think stories like these are true." VentureBeat simply labels the social media giant, "Dr. Buzzkillington."

But parody is more insidious in the social media age — as evidenced by Gawker blog Antiviral. Some recent examples of parody victims: a prominent science magazine citing research from The Onion, an AP story based off of a joke tweet, and a former White House official duped by a military parody blog

And thern there's the timeless gaffe made by China's People's Daily, which congratulated North Korean dictator Kim Jong Un in 2012 for being named The Onion's Sexiest Man Alive. Maybe we do need some clearer lines.

The idea of flagging parody sites has been put into practice by at least one other news aggregator — Google News already marks all Onion articles as parodies in its feeds.