Google plans to crank up the competition against Apple and Amazon with its new venture into the realm of online music streaming.
The tech giant purchased Songza, a streaming service similar to Apple's newly-acquired Beats Music. Both services offer music tailored to the user's mood and what you're doing while listening.
Neither Google or Songza have released a specific dollar amount for the purchase, but sources talking to The New York Post say it's in the ballpark of $35 million.
Whatever the amount, it was enough to make Songza Chief Executive Elias Roman understandably happy. (Via Twitter / @songza)
Roman told CNET his New York-based tech company believes the industry is gravitating toward contextual listening.
"We're moving to a time when context is king, when people don't have to find things. Technology is about to work a lot harder for us. It's a cool thing to be a small part of that."
So, why are these tech companies cramming the music streaming market? That's easy: Money.
According to the International Federation of the Phonographic Industry, online music subscription service revenues jumped 51 percent in 2013 and eclipsed $1 billion for the first time ever.
That boom coming in the same year digital music downloads — most notably from iTunes — went the opposite direction and dropped for first time. As for CDs? Wait, what's a CD? (Via Billboard)
Google says it will keep Songza pretty much the way it is — at least for now.
However, the tech giant told Mashable it plans to integrate the new service's features with Google Play Music and YouTube. A spokeperson said, "We view the Songza acquisition as a way to further enhance our radio feature by adding their expertise on context."
YouTube — which is owned by Google — is also expected to launch a music streaming service this Summer. So, Google will essentially be competing against itself along with the one, two, three, four... we can't keep track of 'um.