The Brady Campaign to Prevent Gun Violence has taken the phrase "guns don't kill people, people do" to another level.
The ad says: "Guns don't kill people. Toddlers kill people."
In a new PSA released Monday, the gun control group calls for action against America's toddlers.
"We need to lock them up. Not the guns — that's just un-American," the ad continued.
The video also points to a website, ToddlersKill.org, where users can access information on "toddler amnesty" and use a fake "toddler map" that shows where children are around the country.
SEE MORE: How Many Guns Slip Through Background Check Loopholes?
The Brady Campaign doesn't really want to put children behind bars. But the organization's president says the satirical video does have a serious message.
He told The Washington Post, "Whether the trigger is pulled by a toddler, a convicted felon, domestic abuser, or terrorist, we have a problem in America with guns too easily falling into the wrong hands."
He continued, "And that translates to hundreds of lives lost or changed forever every single day. ... This PSA is satire. But the public health crisis it calls attention to is anything but."
According to Gun Violence Archive, so far in 2016 there have been over 45,000 shootings in the U.S., and more than 1,600 have been accidental.
Lawmakers have several proposals to fight gun violence in America, like preventing people on the terror watch list from buying firearms, strengthening background checks and stopping online gun sales.
