How Bob Marley Is Endorsing A Global Marijuana Brand
Marley Natural is the first global marijuana brand, and fittingly, the face of the product is one of its most famous fans.
Bob Marley and marijuana are unequivocally linked — from the late pop star's songs and videos to his nonstop advocacy for legalization. Now even in death, Marley's image will once again be attached to the herb.
MARLEY NATURAL: "He advocates for the positive power of the herb!"
Marley Natural is the first-ever global marijuana brand, and fittingly, the face of the product is one of its most famous fans.
The Marley Estate has agreed to a deal with Privateer Holdings, a marijuana-focused private equity firm, to "unveil [a] cannabis brand based on Bob's life & legacy." The terms of the deal were not released.
This firm pushing Marley Natural has had quite a year, raising $50 million in equity financing and opening a $20 million, 60,000-square-foot grow facility on Vancouver Island in British Columbia, Canada.
Charged with presenting a different image for the stoner's drug of choice is Heckler Associates, and while you might not recognize their name, you definitely have heard of their other clients: Microsoft, New Balance and Starbucks, just to name a few.
The launch of Marley Natural comes during a time when cannabis is experiencing rapid growth across the country. Recreational weed was just legalized last month in Alaska, Oregon and Washington, D.C., joining Washington state and Colorado.
According to Arcview research, "legal marijuana sales topped $1.42bn" in 2013 and is expected to "grow by 64% to $2.34bn" in 2014.
With federal marijuana laws still unchanged, Marley Natural could face legal trouble trying to move pot from Canada into the U.S.
"There's so many legal hurdles facing this, I don't know where to begin. First of all, it's illegal on a federal level. You cannot move it from state to state."
But the company seems unfazed and says you can expect to see their products on store shelves — well, at least where it's legal — by late 2015.
This video includes images from Getty Images and music from Kevin MacLeod / CC BY 3.0.
UK leader fires party chairman over tax bill allegations
He had faced days of pressure to sack Nadhim Zahawi amid allegations he settled a multimillion-dollar unpaid tax bill while in charge of the Treasury.By Alastair Grant / AP
Understanding Iran's ongoing protests
Mass demonstrations have triggered the biggest challenge to the Islamic Republic of Iran in decades.By AP
Push for change as only 18 states require Holocaust education
A majority of states don't require Holocaust history in education curriculum. Survivor family members and museum curators are trying to change that.By Scripps News
Eagles soar into Super Bowl, rout 49ers for NFC title
The Eagles won the Super Bowl five years ago with a different coach and quarterback.By Matt Slocum / AP
SCORPION Unit disband could change citizens perception of police dept.
The SCORPION Unit was supposed to reduce crime in Memphis residential hot spots.By Gerald Herbert / AP
Memphis residents express outrage at memorial for Tyre Nichols
One neighbor — a retired police officer of 40 years — said the Memphis Police Department has gone downhill.By Scripps News