If you're hoping to score big discounts while shopping this month, good luck. April brings what experts call a "spring deal drought," with few really big sales.
Between President's Day and Memorial Day, there are 14 long weeks of waiting for the next big shopping weekend.
Shopper Ann Felty says this month's sales feel like everyday prices to her.
"I think their sales are what they used to have at the normal price," she said.
Julie Ramhold of DealNews.com said the savings decrease in early spring each year, but they don't dry up completely.
"I wouldn't call it a deal desert," she said, "but we do see the numbers kind of drop, so you have to look a little bit harder for some of them."
Ramhold says you will see more generalized deals, such as an "end-of-winter clearance sale."
"The stores get shoppers in in the hopes they're going to go to that clearance section," she explained. "Then branch out and buy some full-price items while they're at it."
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Ramhold says you'll find better deals on those items around Memorial Day in May or Amazon Prime Day later this year. One bright spot: if you shop this month, you shouldn't have to fight the crowds.
"It's not even crowded. I'm in and out," shopper Karen Short said.