Instagram Will Make Facebook Even More Money On Mobile
Instagram has launched a new partner program that connects those looking to sell ads on the social media service with advertising specialists.
Mobile ads were a big winner for Facebook last quarter, so this news about an advertising partner program for Instagram means there are even more dollar signs in the company's future. (Video via Facebook)
Forty partners are in the program, which launched Tuesday. And Instagram says the group is "ready to power businesses around the globe in three key areas of expertise on Instagram." (Video via Instagram)
The three areas are ad tech — tools that let advertisers oversee ads for optimal performance; community management, which helps teams understand the users they're trying to reach; and content marketing, which helps with creating an actual advertisement.
If you're familiar with the way Facebook helps marketers promote posts, pages and campaigns on its site, these tools may seem familiar.
And that's because, so far, the tools have worked — especially on mobile, which is Instagram's main audience.
In Facebook's third-quarter earnings report, it said the company made 78 percent of all advertising revenue on mobile. And it was only toward the end of that quarter that Facebook started to beef up ads on Instagram. (Video via Facebook)
So it's likely Instagram will see a lot of praise in Facebook's Q4 report, which isn't due for release until early next year. (Video via Instagram)
Romance scams becoming more common as stigma around reporting remains
Romance scams are the type of scam that people lose the most money to, according to the Federal Trade Commission.By Shutterstock
US infiltrates big ransomware gang: 'We hacked the hackers'
Officials said the targeted syndicate, known as Hive, is among the world's top five ransomware networks and has heavily targeted health care.By Jose Luis Magana / AP
Where Gen Z gets its news: Social media
A 2022 poll shows network and cable TV news came in fifth and sixth place, with newspapers dead last.By Martin Meissner / AP
Eagles soar into Super Bowl, rout 49ers for NFC title
The Eagles won the Super Bowl five years ago with a different coach and quarterback.By Matt Slocum / AP
SCORPION Unit disband could change citizens perception of police dept.
The SCORPION Unit was supposed to reduce crime in Memphis residential hot spots.By Gerald Herbert / AP
Memphis residents express outrage at memorial for Tyre Nichols
One neighbor — a retired police officer of 40 years — said the Memphis Police Department has gone downhill.By Scripps News