Casey Mendoza
Why Are We So Obsessed With Steve Jobs?
In this year alone, we'll have a Steve Jobs book, a graphic novel and two movies. Why is the late Apple co-founder such an interesting subject?
LEARN MOREPosted: 5:13 p.m. EST Dec 28, 2017
Steve Jobs is probably best known as one of the co-founders of Apple. But "Steve Jobs" is also the name of ... an Italian fashion company.
That's right. "Steve Jobs" is the registered brand name of a business that makes jeans, sneakers, T-shirts and other clothes.
The company's style is a far cry from Jobs' signature outfit, but something tells us the business' founders weren't really going for his look. They just wanted his name, which Apple never trademarked.
The fashion company founders trademarked the name themselves, but that of course didn't sit well with Apple. So the two companies have been fighting legal battles over the name for years.
But "Steve Jobs" the fashion brand might have the upper hand for now. An Italian outlet reports a recent court battle ruled because the letter "J" isn't edible, the fashion brand's logo isn't copying the iconic bite mark and leaf of Apple's logo.
