NFL Launches Internet TV Service 'NFL Now'

The NFL is set to launch its own online network this summer featuring game highlights, press conferences and originally produced content.

NFL Launches Internet TV Service 'NFL Now'
Flickr / Parker Anderson

Thursday the NFL announced it's launching an Internet TV service called NFL Now, which will give fans a personalized video feed focused on their favorite teams and players.

But don't cancel your satellite subscription just yet. As Variety puts it, "The service won't have what fans crave most: live NFL games."

NFL Commissioner Roger Goodell took advantage of the excitement surrounding the Super Bowl to announce the new service.

The idea behind it is this: By learning the fan's favorite teams and fantasy players, the NFL Now "will deliver an unending stream of video of exactly what they want to watch." (Via The Verge)

This announcement follows the WWE's launch of its own 24/7 online network, which will deliver 12 monthly pay-per-view specials and other content to Web browsers, mobile applications and Internet-enabled set-top boxes.

Unlike NFL Now, the WWE Network will offer programming currently available through pay-TV services, allowing fans to consider cutting the cable or at least burning less cash on pay-per-view.

But even without live games, a writer for Time points out NFL Now will have quite a few content sources, such as game highlights, lives streams of press conferences, original content from NFL Teams and content from the NFL cable network.

The service is scheduled to launch this summer.  It will be available for free with advertisements and will also feature a paid option, which the NFL hasn't yet detailed.