Scout Willis, daughter of actors Bruce Willis and Demi Moore, takes off her top to take on — Instagram, of all things.
Several sources, including Inside Edition, report the 22-year-old fashion designer shopped the streets of New York while baring everything from the waist up. Why? Well, one: it's legal to do so in NYC, and two: she's protesting Instagram's no-nudity policy.
"My comfort with my body should not be dictated by how others perceive me. However, I don't wish to force this view on anyone. If you don't like what you see, simply unfollow me." (Via Twitter / @Scout_Willis)
She tweeted her adventure through New York's Lower East Side. The Blue Bird's policy is a little more lenient and allows users to post mature content if they mark their account as "sensitive." (Via Twitter)
Instagram responded to the topless tactics in a statement to E! News, saying:
"We try hard to find a good balance between allowing people to express themselves creatively and keeping Instagram a fun and safe place. Our guidelines put limitations on nudity and mature content." (Via E!)
Willis and Instagram have had an online feud in recent weeks. The photo-sharing network took down her primary account after she posted what it called explicit photos. Willis reposted Instagram's statement on Twitter Wednesday. (Via Twitter / @Scout_Willis, YouTube / HelloGiggles )
So far, commenters on social media agree with Willis' cause. She joins a growing list of celebs who've come under scrutiny for posting mature content, including Rihanna, Chrissy Teigen, and Vogue Creative Director Grace Coddington, who posted a sketch of herself without a shirt. (Via Extra TV, Flickr / Kim Erlandsen / NRK P3, OWN, Flickr / Jauretsi)
The topless tweeter also called out Instagram playboy Dan Bilzerian. He's known for showing off his lifestyle with extravagant and often mature photos. His account has never been disabled, but his photos might push the limits of Instagram's rules. (Via Twitter / @Scout_Willis, Instagram / danbilzerian)
No word on whether Instagram is reconsidering its policy, but as Willis pointed out on Twitter, we might see this become "so much bigger than Instagram now."