Starbucks Aims To Create Opportunities For Youths
Starbucks is leading other corporations in the 100,000 Opportunities Initiative, which aims to hire unemployed youths.
Starbucks keeps trying its hardest to be a model of corporate responsibility.
The world's largest coffee chain is leading other companies, including Wal-Mart, Microsoft, Lyft and CVS, in boosting its minority and low-income hiring efforts.
The program is called the 100,000 Opportunities Initiative, which Starbucks and a handful of other corporations will kick off with a job fair in August.
The initiative calls for hiring low-income and minority youth in entry-level positions. The companies involved hope to hire 100,000 employees through the program by 2018, with at least 10,000 coming from Starbucks.
Most of these positions will be part-time jobs in Starbucks stores. The 10,000-employee goal translates to about one worker for each of the company's 12,000 U.S. stores.
Starbucks has often been seen as a driving force of gentrification, which is pretty much the opposite of what it's trying to do now.
Quartz cross-referenced real estate data from Zillow with Starbucks locations and found home values shoot up around the green-and-white logo. So hiring low-income people in a high-income area could be a bit of a challenge.
Recently, it encouraged patrons to engage in discussions about race. The Race Together campaign was met with some arched eyebrows and skepticism, given the company's reputation in minority communities.
Starbucks is clearly trying to change its wealthy-and-white image, and maybe that will ease some of the gentrification concerns.
But the company has growing pains to endure before creating 100,000 opportunities.
This video includes images from Getty Images.
Texas bill would ban nationals from 4 countries from buying land
A proposed Texas bill prohibits land sales to entities and individuals with ties to North Korea, Russia, China and Iran.By David J. Phillip / AP
How do Amazon packages get delivered so quickly?
When retailers like Amazon deliver on their speedy shipping promises, it’s good news for consumers. But it can compromise workplace safety.By Mark Lennihan / AP
McDonald's Among Companies Trying To Stop California Minimum Wage Hike
In-N-Out, Chipotle, Starbucks, Chick-Fil-A, Panda Express, and Domino's are among several companies opposing the $22 an hour minimum wage increase.By Nam Y. Huh / AP
Where Gen Z gets its news: social media
A 2022 poll shows the favorite news source for Gen Z is social media.By Martin Meissner / AP
Federal funding helps Jackson, Mississippi address water crisis
A Jackson restaurant owner shares what the millions headed to the city could do to help businesses like his deal with aging infrastructure.By AP
Inside the chaotic system of New York's immigration services
Lack of information, guidance and a language barrier are just a few issues migrants face while waiting sometimes overnight in lines.By Scripps News