Holidays and Celebrations

Sweethearts launches 'Situationships' candy hearts for Valentine's Day

It's a modern twist on the conversation hearts created by a Boston pharmacist in the mid-1800s.

A box of Sweethearts candies
Spangler Candy Company
SMS

Conversation hearts, those nostalgic pastel Valentine candies imprinted with sayings like “Be Mine” and “Cutie,” have officially entered the new era of dating.

If you’ve spent any time swiping on dating apps, you’ll quickly understand why there’s an “it’s complicated” relationship option. So, in keeping up with the times, Sweethearts is selling limited-edition “Situationships" boxes, advertising “messages as blurry as your relationships.”

"The printing on Sweethearts isn't always perfect. This is our way of embracing those imperfections in a way that taps into pop culture," said Evan Brock, vice president of marketing for Spangler, the candy company that makes the Sweethearts candy. 

Conversation hearts — like other holiday candies, including candy corn and Peeps — have their fair share of fans and foes. The candies as we know them today have been around since the mid-1800s.

A Boston pharmacist used a lozenge cutter to create the Sweethearts candies, and then, a couple decades later, his brother had the idea to use red vegetable dye to stamp the candies with words.

The Situationships boxes go on sale on Jan. 8 at 9 a.m. on SweetheartsCandies.com.

This story was originally published at simplemost.com.