Target's foray into ugly Christmas sweaters isn't going so well.
Some Target shoppers believe a sweater with the phrase "OCD: Obsessive Christmas Disorder" has gone a little too far.
The company is being criticized for making light of mental illness, and some are asking Target to stop selling the sweater. (Video via Target)
"Oh, that is not good," Elmo said in a Target commercial.
The sweater also brought attention to other retailers, such as Cracker Barrel, referencing mental health with their holiday merchandise.
A Target spokesperson told Time: "We never want to disappoint our guests and we apologize for any discomfort." (Video via Target)
Target says it doesn't currently have plans to remove the sweater.
This video includes images from Getty Images.