AMC Theatres has introduced variable pricing for “The Batman” in the U.S.
This means tickets to the new Robert Pattinson comic book film will be more expensive than other movies. In Los Angeles, for example, “The Batman” is $1.50 more per ticket at AMC.
The experiment is happening in America, but it's actually something the theater chain has already been doing in Europe.
This is also something legendary filmmakers George Lucas and Steven Spielberg predicted almost a decade ago.
“Eventually there's going to be a price variance. You're going to have to pay $25 to see the next “Iron Man” and you're probably only going to have to pay $7 to see “Lincoln,” Spielberg said at a panel in 2013.
