Social Media

Twitter Is Already Changing Under Jack Dorsey

Jack Dorsey is back at the helm at Twitter, and he's already making changes, like staff cuts, to energize the company's lagging numbers.

Twitter Is Already Changing Under Jack Dorsey
Getty Images / Kimberly White

With Jack Dorsey officially back at the helm, Twitter is already facing changes.

Last week, when he was appointed Twitter's permanent CEO, Dorsey said, "The world needs a Twitter that not only remains relevant but thrives and continues to redefine what came before it." (Video via CNN)

He promptly deployed Moments, the media-heavy, best-of-Twitter feature that's designed to draw in more users. (Video via Twitter)

Tuesday, Dorsey announced the next phase of his plan: Twitter will lay off 8 percent of its staff, which could be up to 336 people. Most of those will come from the company's product and engineering teams.

"I think with Jack Dorsey coming back as CEO, he wants to trim things down, make it leaner, make it more efficient. And this is the first way he's going to go about doing that," Re/code's Kurt Wagner said on CNBC. (Video via CNBC)

Since Twitter's IPO, industry-watchers have argued the company is too large.

As Re/code points out, Twitter's staff has nearly doubled since the IPO, and its user base has grown by less than 50 percent since then. (Video via Twitter)

Which might explain, say, Twitter canceling plans to expand in San Francisco.

In an SEC filing announcing the cuts Dorsey said: "This isn't easy. But it is right. The world needs a strong Twitter, and this is another step to get there."

This video includes images from Getty Images.