Movies

Will AMC Allow Texting In Theaters To Win Back Millennials?

AMC Theatres considered easing up on one of our biggest cultural taboos and allowing texting in some of its movie theaters.

Will AMC Allow Texting In Theaters To Win Back Millennials?
AMC Theatres
Article by Ben Lawson
SMS
April 15, 2016

AMC Theatres is considering allowing texting in some theaters. 

Yup, one of our biggest cultural taboos would suddenly become acceptable. It would be like if everyone started cutting in line.

But AMC Entertainment CEO Adam Aron later clarified his comments, saying texting would only be allowed for "very few screens."

In an interview with Variety, he said the movie theater chain might allow texting in certain seating sections or even whole auditoriums.

So it sounds like everyone's theater-going experience won't be ruined by the Snapchat-addicted youth.

But Aron's comments showcase how concerned movie theaters are with appealing to millennials, the largest group of ticket-buyers.

Ticket sales in 2014 were at a 19-year-low, and statistics show 18- to 39-year-olds are going to the movies less and less every year.

This video includes clips from AMC Theatres and Paramount Pictures / "Airplane II: The Sequel" and images from Getty Images and Mark Goebel / CC BY 2.0.