Ex-Google and Facebook employees are banding together to spread a message about the negative effects of technology, especially on children.
They've started a multimillion-dollar campaign dubbed "Truth About Tech," backed by major television and internet providers and a nonprofit watchdog. The national initiative is modeled after successful anti-smoking campaigns and will include education in schools about the harmful effects of technology addiction.
The move comes as Facebook is overhauling its online experience, centered around social connectivity, amid a drop inplatform usage. Truth About Tech said it also plans to put pressure on Silicon Valley to make products less addictive, particularly for kids, and pursue lobbying for tech legislation.
Additional reporting from Newsy affiliate CNN.
