St. Jude Children's Research Hospital and Expedia have teamed up in a seriously cool way to help sick children.
The "St. Jude Dream Adventures" campaign, the 360-degree virtual experience room at the Memphis, Tennessee, location lets children too sick to leave the hospital experience what it's like to travel the world.
Here's how it works: An Expedia employee will travel to the child's dream location, which can be anywhere from an underwater tour to watching wild horses in Argentina.
Once there, children will have the experience in real-time with the employee, which gives kids the opportunity to ask questions and learn from tour guides.
Take Hannah, for example. She has since passed away, but was able to see something she never thought she would because of her illness.
The project is the brainchild of the 180LA creative agency. And while this initial exhibition only featured four children, the agency says it's talking with the hospital about making it a permanent installation.
And the agency, hospital and Expedia have teamed up before. A few years ago, the trio released an ad where Santa flew coach around the world so he could donate his Expedia+ points to the hospital.
Sorry about not warning you to grab some tissues before checking out this story.
This video includes clips from Expedia.
