CoverGirl just added Maye Musk to its long line of brand ambassadors.
If that last name sounds familiar, she's the mother of Elon Musk, Tesla and SpaceX CEO.
He congratulated his mom on Twitter.
Maye Musk is a dietitian and model. She walked in several runway shows during New York Fashion Week earlier this month.
At age 69, Musk told The New York Times she's the oldest brand ambassador CoverGirl has used in a campaign.
The beauty brand has tried to diversify its roster of spokesmodels, which already includes celebrities like Sofía Vergara, Zendaya, Janelle Monáe and Katy Perry.
Last year, CoverGirl signed James Charles, its first male spokesmodel, and Nura Afia, the brand's first ambassador who wears a hijab.
More recently, CoverGirl signed Ayesha Curry. The Food Network star is also married to basketball player Stephen Curry.
CoverGirl hasn't said what beauty campaigns Musk will be part of.
